We offer entrepreneurial coaching and consulting to new and micro enterprise businesses. The an identical famous person have an effect on is, at least in cultural evolution literature, mainly anecdotal, and promoting and advertising and marketing analysis show that the effect of celebrities in advertisements is mediated by diversified cues, corresponding to their relationship with the product advertised (see e.g., Kelting and Rice, 2013 ). We do not know, for each George Clooney, what number of advertisements with celebrities didn’t succeed (Stephen Hawking, for example, was featured within the early 2000s in a high-profile advertising campaign for a web-based fund platform that closed in 2004), and how many campaigns succeed with out the presence of a celeb.
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